Cornell University
Digital Marketing

Pennsylvania State University
Digital Journalism & Media

Business Development Manager
LVMH Moët Hennessy Louis Vuitton |
Led the commercial planning, channel management, distributor strategy, and building of program calendars ● Owned fan and demand generation strategy based on trends, insights, activation tactics, and ROI results ● Developed channel and consumer pathways for hospitality, entertainment, gaming, lifestyle, nightlife, dining, B2B, BTC, retail, e-retail outlets

Marketing, Marketing, Consumer Connections & Insights Center of Excellence
LVMH Moët Hennessy Louis Vuitton |
Led marketing and commercial transformation, establishing strategic pillars to elevate brand desirability, increase customer and shopper engagement, drive cultural relevancy, and broaden consumer aperture. ● Owned full-funnel marketing, including channel, customer, and shopper marketing, to build brand salience, increase conversion, and enable seamless customer journeys ● Built disruptive brand programs for Moët & Chandon, Hennessy, and across the LVMH portfolio for joint marketing projects, commercial opportunities, PR activities, and client experiences ● Created effective and efficient 360 marketing strategies focused on brand growth, acquisition, and retention ● Developed digital and retail marketing plans to support global and local initiatives ● Crafted editorial and brand content, using rich multimedia storytelling ● Directed cross-functional teams to elevate the impact of campaigns and achieve KPIs ● Introduced trends, innovation, technology, and white spaces ● Launched more than 248 new products, luxury offerings, and global projects delivering social impact, efficiency, and innovation ● Managed communication with agencies, influencers, creative networks, vendors, and business stakeholders ● Led presentations, RFPs, proposals, pre- and post-sales reports, and topline business performance reviews ● Negotiated partnerships and sponsorships for global brands ● Executed best in class luxury animations, tentpole events, product launches, pop-ups, celebrity and special brand experiences across music, fashion, sports, beauty, gaming, entertainment and lifestyle outlets ● Used business insights and omnichannel inputs to guide Product Development, Product Marketing, and Sales ● Optimized go-to-market strategies and marketing channels ● Pioneered digital content platform which increased team productivity by 25% and sales by 11% ● Served as Subject Matter Expert, thought partner, and coach for CEO, executives, and brand leads on diversity, equity and inclusion priorities and practices

Marketing Manager
LVMH Moët Hennessy Louis Vuitton |
Directed trade marketing and provided recommendations on category management and client solutions ● Created 360 integrated marketing plans to produce commercial results and maximize brand equity ● Designed inclusive and innovative experiences using powerful storytelling and cutting-edge digital technology

Brand Manager
Preston Marketing |
Led a team of 12 marketers and 40 brand ambassadors, event producers, influencers and logistics personnel

Senior Writer, Corporate Communications
Horizon Blue Cross Blue Shield of NJ |
Drafted internal and external marketing communications, product news, training materials, proposals, presentations, newsletters, executive speeches, and digital communications

Senior Manager, Marketing & Communications
Verizon Wireless |
Prepared creative briefs, press releases, sponsorship decks, pitch materials, proposals, client presentations, RFIs, RFPs, SOWs