Your role in helping us shape the future:

U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to excel at building a collaborative culture that fosters success and drives growth. You excel at both driving marketing strategy and executing at the tactical level. You will expect excellence and professionalism from your team in performance of their functions with the highest levels of integrity.

Are you up to the challenge?

Establish a marketing structure within U.S. News Education to lead demand generation. The marketing strategies would include:

Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs.

Identify opportunities for thought leadership through:

• Newsletters
• Webinars
• Social media
• Blogs
• Develop display advertising for U.S. News education solutions.
• Sponsorship opportunities for U.S. News education solutions.
• Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing.
• Work closely with our PR, Social, and Product teams to maximize awareness of our marquee rankings launches.

Collaborate closely with Sales leadership to establish:

• Lead routing framework that includes establishing the definition of a Marketing Qualified Lead (MQL).
• Create a lead scoring matrix.
• Automate the MQL alert and routing process in Zoho.
• Create marketing documentation.
• Train all members of the B2B Sales teams on processes.

Build an ROI framework for measuring impact of our marketing strategy:

• Develop a marketing attribution model in Zoho to track Marketing’s impact by channel on pipeline and closed won business.
• Ensure Marketing provides ROI metrics on all campaigns and ties new business bookings back to marketing sourced opportunities.
• Establish quarterly goals and KPIs to measure marketing performance throughout the funnel.
• Report out on KPIs on a weekly basis to U.S. News education leadership to inform marketing resources.

Lead a cross-org marketing team and help establish best practices across U.S. News Education and subsidiaries/affiliates (CollegeAdvisor, TeenLife, etc.):

• Manage a team of 3 full-time direct reports who are marketing managers/coordinators of different business units.
• Help assign work and oversee a set of ~5 marketing independent contractors across social media, graphic design, and copy marketing.
• Work closely with GM and VPs of Sales to identify and execute on collaborative marketing campaigns that strengthen business synergies between U.S. News Education and its subsidiaries.

U.S. News & World Report is a multifaceted digital media company dedicated to empowering every consumer, institution and government with data-driven insights and advice on relevant issues impacting the communities where they live, work and serve. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.         

We reach more than millions people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

In 2014, U.S. News released Hospital Data Insights (HDI) aperformance assessment and peer benchmarking solution that enables Chief Quality Officers and care delivery teams at health systems to benchmark their hospital's performance and improve clinical quality through a much deeper analysis of the data underpinning the Best Hospitals rankings and ratings. HDI allows health systems to analyze the metrics within each year’s methodology for quality improvement, strategic planning, and competitive analysis. 

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:

U.S. News empowers everyone to thrive.  In this position you will have the opportunity to leverage your strengths and skills to develop and implement a data-driven commercial strategy that will enable the HDI team to meet and exceed sales and revenue goals. You will be responsible for developing and executing a comprehensive sales and go-to-market strategy where you’ll understand customer needs and create and implement commercial plans to achieve it. Partnering closely with cross-functional partners to inform and elevate HDI’s brand and product in key markets.

The ideal candidate will excel at building a collaborative sales culture that fosters success and drives growth. You will expect excellence and professionalism from your team in performance of their functions with the highest levels of integrity.

Are you up to the challenge?

Strategic Leadership:

• Develop and implement a national sales strategy that is aligned with the company's overall business objectives.
• Set ambitious sales targets and ensure their achievement through effective planning and execution.
• Leads the Go-To-Market strategy and helps drive the tactical marketing plans.
• Monitor market trends, competitor activities, and industry developments to identify opportunities and threats.
• Stay updated on industry trends, market conditions, and competitive landscape to inform sales strategies.

Team Management:

• Lead, mentor, and inspire a distributed team of sales professionals, fostering a culture of collaboration and high performance.
• Establish clear goals and performance metrics for the sales team, regularly reviewing and providing feedback to ensure continuous improvement.
• Promote a culture of accountability, integrity, and excellence within the sales organization.

Sales Operations:

• Partner with relevant stakeholders to ensure the optimization of sales processes, tools, and technologies to enhance efficiency and effectiveness.
• Collaborate with operations and cross-functional teams, including marketing, product, and technology, to ensure alignment and drive customer satisfaction.
• Monitor sales, pipeline, and revenue targets leveraging the CRM solution.

Customer Focus:

• Build and maintain strong relationships with key customers, partners, and stakeholders.
• Ensure the sales team delivers exceptional customer experiences, addressing client needs and concerns promptly and effectively.
• Leverage customer feedback to refine sales strategies and improve product offerings.

The Virginian-Pilot is looking for a dynamic Digital Producer to join our team in the Norfolk/Virginia Beach area. This person will work at the center of our newsroom to help us accomplish our most important work: connecting audiences with our reporting. The audience engagement editor will join a team that collaborates and communicates with newsroom teams to help shape Virginia’s best news coverage. Responsibilities include writing engaging headlines, crafting newsletters, composing social media posts, monitoring news, and keeping up to date on the latest news and trends.

What you will do:

• Work across platforms to engage readers, including writing newsletters and news alerts, as well as programming social media accounts

• Manage homepages on pilotonline.com and dailypress.com, promoting and spotlighting a variety of stories from all sections throughout the shift

• Write story headlines, story summaries, and cutlines with specific audiences in mind

• Leverage data and analytics tools to make content decisions

• Be a newsroom leader for best practices on digital, social media, and audience strategy

• Edit stories and other text for spelling, grammar, and Associated Press style

• Monitor and react to breaking news, including writing news stories when necessary

What you will bring:

• Savvy, do-it-all journalism skills and the ability to quickly react to news

• An awareness of emerging platforms

• Strong news judgment, ethics, and standards

• Headline writing skills, accuracy, and attention to detail

• Strong communication and collaboration skills

• Knowledge of and appreciation for SEO and social media strategies

• An ability to work in a friendly, collaborative culture while also being able to quickly respond to urgent news

Who we are:

The Virginian-Pilot is an award-winning news organization reaching a growing audience across multiple platforms. We're dedicated to serving our readers with innovative journalism and fostering a collaborative environment where our journalists can thrive. The Virginian-Pilot delivers comprehensive news coverage across a vast region, from Richmond to the Outer Banks of North Carolina, including statewide and hyperlocal news. We strive for journalism that matters. Our reporters have earned national acclaim for their in-depth investigations and commitment to holding power to account. We cover a dynamic and diverse region in southeast Virginia, encompassing the world's largest Navy base, vibrant cities, sprawling suburbs, and miles of beautiful beaches.

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

• Please submit an online application along with your resume for this position here. Please include a resume and cover letter, and work samples if available.
  
   

The Chronicle of Philanthropy is accepting applications for its Philanthropy & Nonprofit Accountability Fellowship. Every year four newsrooms join the program, which is designed to enhance coverage of local philanthropy and nonprofits. Each news organization receives $30,000 to spend on its reporting projects. 

Fellows receive training sessions with experts in philanthropy, investigative reporting, and public records throughout the year. They work closely with reporters in our newsroom, who help with sourcing, story development, and more. They will also work with and learn from editors and reporters who are part of our philanthropy partnership at the Associated Press and the Conversation and with national experts who can help them improve their journalism. 

Applications are open until February 14, 2026. Here’s more information and how to apply.