Product Manager, Data Analyst, Audience Development
Resumes ID: 9924
Resumes Views: 14
Location: Brooklyn, New York, United States
Zip Code: 11217
Posted: 07.24.2024
Updated:
Job Type:
Job Category: Wire Services, Television,
Objective
I am seeking opportunities at the intersection of data, audience, and product in media organizations. I'm excited to bring my analytical skills and breadth of experience in data, product, and editorial to deeply understand audiences and drive innovation.
Education:
01.01.2020 - 06.12.2022
Stanford University
Public Policy
09.01.2018 - 06.12.2022
Stanford University
Economics
Work Experience:
06.26.2023 - 09.15.2023
Product Strategy and Operations Fellow
Turnitin |
Developed internal intranet in a new content management system. Created resources used by the entire organization (~1100 employees) to track product development priorities, streamline onboarding, and improve coordination between product and engineering.
10.30.2023 -
Editorial Data Analyst
Hearst Magazines |
- Developed reports used daily on traffic and audience engagement sent to 400+ editorial staff. Created benchmarks for engagement, traffic, and revenue for different types of articles across magazines and sections, including features, quick-hit news pieces, commerce-focused articles, and recipes.
- Collaborated on strategies to expand reach through experimenting with different content verticals.
- Created trainings for editorial staff on 15 magazines (including EICs, digital editors, and staff writers) on interpreting editorial metrics and using tools such as Google Analytics 4 and Parse.ly.
- Co-lead of the AAPI ERG, planning events and fostering community across Hearst AAPI employees.
08.29.2022 - 06.02.2023
Data Journalist
USAFacts |
Editorial / Audience
- Published 1-2 articles per week (38 total) based on original analysis from government data on topics ranging from teacher pay to rent increases.
- Wrote 5 of the 10 top articles by organic traffic (out of a team of 4 journalists and 3 freelancers) in 2023.
- Garnered press for articles, including a link in the ChartR newsletter (readership of 275K), two features in the Data is Plural newsletter, and backlinks in the New York Times and The 19th.
- Adapted articles for a variety of formats, including a weekly newsletter, instagram posts, and tiktoks.
Product
- Spearheaded a new website feature for readers to give feedback on articles. Identified and aligned stakeholders, created the success criteria, and tested hypotheses to refine product specifications. Presented and gained approval from CMO and CTO. Spoke about lessons learned at SRCCON 2023.
- Launched a google analytics dashboard used by the entire content team to track progress towards goals.
- Increased average session time by 61% on the weekly news quiz by creating a new feature that allowed users to compare scores across the distribution of all quiz takers.
06.14.2021 - 08.20.2021
Summer Strategy Associate
PwC |
- Translated client feedback into technical requirements to a cross-functional team. Led team of five UI/UX designers through three sets of iterations on a customer service agent portal for a F100 hardware company.
- Created customer-centric designs grounded in user stories that led to an extension on the project.
- Completed a human-centered design certification focused on agile mindset, design thinking, and scrum.
Total Years Experience:
3 years
Skills:
Data Visualization: Looker Studio, Tableau
Analytics: Google Analytics (GA4), Looker, Parse.ly, SQL, Python, R, Excel
Product: Miro, Product Operations, Jira, User Research
Desired Salary:
$90,000.00