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User Info
Amritha Joseph
915 Roberts Landing Cove
Atlanta, Georgia United States
Phone: 352-672-7436
Email: Amritha.alladi@gmail.com
Send Private Message
915 Roberts Landing Cove
Atlanta, Georgia United States
Phone: 352-672-7436
Email: Amritha.alladi@gmail.com
Send Private Message
Freelance Writer
Resumes ID: 9893
Resumes Views: 12
Location: Atlanta, Georgia, United States
Zip Code: 30350
Posted: 07.10.2024
Updated:
Job Type:
Job Category: Magazines,
Website: Joinmeintransit.com
LinkedIn Resume: https://www.linkedin.com/in/amritha-joseph-a04a6327?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B9foSsuTcQIGMk99Zu17quQ%3D%3D
Objective
Seeking freelance, contributing, columnist or part-time writing roles.Otherwise, seeking full-time media product development or content strategy roles above $180k
Education:
08.24.2012 - 04.25.2014
Emory University
Business
Business
08.10.2005 - 12.19.2008
University of Florida
Journalism
Journalism
Work Experience:
02.18.2024 -
Global Readiness Strategic Planning Director
Salesforce |
Design and develop adoption strategies to drive customer and subscription revenue retention for all cloud products
Salesforce |
Design and develop adoption strategies to drive customer and subscription revenue retention for all cloud products
06.01.2008 -
Creator, Freelance Journalist
In Transit Travel + Food |
- Created a travel, food and wellness website for vegetarians who love to vacation (www.joinmeintransit.com) - Pitched and produced original travel, food, and culture articles for Khabar Magazine, Alaska Magazine, Atlanta Parent, Extended Weekend Getaways Magazine, India Abroad, Healthy Travel Blog, DiningOut Atlanta, Patch Sandy Springs, and Chowhound - Commissioned by Lonely Planet and Southeast Meetings + Events to produce travel guides on Atlanta, Savannah,Charleston and Kerala (India) - Collaborated with vendors, PR firms, restaurants and hospitality companies to connect consumers to brands through compelling storytelling and vivid imagery
In Transit Travel + Food |
- Created a travel, food and wellness website for vegetarians who love to vacation (www.joinmeintransit.com) - Pitched and produced original travel, food, and culture articles for Khabar Magazine, Alaska Magazine, Atlanta Parent, Extended Weekend Getaways Magazine, India Abroad, Healthy Travel Blog, DiningOut Atlanta, Patch Sandy Springs, and Chowhound - Commissioned by Lonely Planet and Southeast Meetings + Events to produce travel guides on Atlanta, Savannah,Charleston and Kerala (India) - Collaborated with vendors, PR firms, restaurants and hospitality companies to connect consumers to brands through compelling storytelling and vivid imagery
11.18.2018 - 02.01.2024
Telecommunication & Media Consulting Engagement Manager
Ernst & Young (EY) |
- Recruited and managed teams of 3-5 staff to deliver client work - Led global change communications for a multinational technology company undergoing a sales tech transformation - Authored reports on consumers’ 2021-2023 digital home trends based on data analysis of 5,000 survey respondents - Produced strategic communications and corporate video scripts for Chief Mobile Officer at a telecom company
Ernst & Young (EY) |
- Recruited and managed teams of 3-5 staff to deliver client work - Led global change communications for a multinational technology company undergoing a sales tech transformation - Authored reports on consumers’ 2021-2023 digital home trends based on data analysis of 5,000 survey respondents - Produced strategic communications and corporate video scripts for Chief Mobile Officer at a telecom company
06.16.2016 - 11.18.2018
E-Commerce Insights Analyst
Liveperson |
- Provided communications and website optimization recommendations to 13 brands to improve customer satisfaction and loyalty metrics - Developed training programs and documentation to train fiserv, retail, software clients to use complex text data analytical tool - Guided companies’ new product development by analyzing brand interactions and suggesting best practices for implementing bots while maintaining consistency in brand voice and personality
Liveperson |
- Provided communications and website optimization recommendations to 13 brands to improve customer satisfaction and loyalty metrics - Developed training programs and documentation to train fiserv, retail, software clients to use complex text data analytical tool - Guided companies’ new product development by analyzing brand interactions and suggesting best practices for implementing bots while maintaining consistency in brand voice and personality
10.01.2013 - 06.16.2016
Digital Analyst & Product Development Manager
AT&T |
- Engaged major media and entertainment clients for voice-of-the-customer work - Used language analysis tools to brand measure performance - Oversaw qualitative brand research by external agency to reposition AT&T’s Value and Network offerings - Translated business requirements to technical requirements - Identified methods to generate buzz prior to new product launch
AT&T |
- Engaged major media and entertainment clients for voice-of-the-customer work - Used language analysis tools to brand measure performance - Oversaw qualitative brand research by external agency to reposition AT&T’s Value and Network offerings - Translated business requirements to technical requirements - Identified methods to generate buzz prior to new product launch
05.01.2013 - 08.01.2013
Corporate Communications Associate
Associated Press |
- Trained bureau chiefs to promote AP business, improving consistency of posted content for 26 of 40 Facebook pages - Refined company listing to boost lead generation online - Developed marketing strategy and test ad campaign for LinkedIn, forecast to generate 7-20 new leads per update - Ran Facebook ad campaign resulting in 12% more app insta
Associated Press |
- Trained bureau chiefs to promote AP business, improving consistency of posted content for 26 of 40 Facebook pages - Refined company listing to boost lead generation online - Developed marketing strategy and test ad campaign for LinkedIn, forecast to generate 7-20 new leads per update - Ran Facebook ad campaign resulting in 12% more app insta
01.04.2013 - 04.28.2013
Digital Brand Analyst
BBDO |
- Measured brand activity for AT&T and Hormel Foods using Google Analytics, Facebook Insights, Social Radar, Radian 6 - Provided insights into user engagement so brands could adjust campaigns to increase engagement and conversion - Developed social listening queries and tracked online brand mentions of Carter’s, AT&T American Idol, and St. Joe’s Company
BBDO |
- Measured brand activity for AT&T and Hormel Foods using Google Analytics, Facebook Insights, Social Radar, Radian 6 - Provided insights into user engagement so brands could adjust campaigns to increase engagement and conversion - Developed social listening queries and tracked online brand mentions of Carter’s, AT&T American Idol, and St. Joe’s Company
07.20.2009 - 08.12.2012
Senior Reporter , Assistant Local News Editor
Gannett Co. Inc (Pacific Daily News, Monroe News-Star) |
- Led a team of five reporters to produce daily content - Managed planning, assigning and editing of 10-13 daily stories - Gained reader insights via online polling and website review - Allocated story space to optimize page layout of daily and special weekend sections - Devised and produced front-page stories to drive site traffic and single-copy sales through the week - Pitched and produced up to 3 news story packages a day through process of story development, research and photo and interview scheduling - Conducted story research using syndicated data, informational interviews, and public documents obtained through Freedom of Information Act requests - Engaged online readership by posting up to 16 daily news stories to web and social platforms using newsroom CMS - Managed staff resources to cover breaking news after hours
Gannett Co. Inc (Pacific Daily News, Monroe News-Star) |
- Led a team of five reporters to produce daily content - Managed planning, assigning and editing of 10-13 daily stories - Gained reader insights via online polling and website review - Allocated story space to optimize page layout of daily and special weekend sections - Devised and produced front-page stories to drive site traffic and single-copy sales through the week - Pitched and produced up to 3 news story packages a day through process of story development, research and photo and interview scheduling - Conducted story research using syndicated data, informational interviews, and public documents obtained through Freedom of Information Act requests - Engaged online readership by posting up to 16 daily news stories to web and social platforms using newsroom CMS - Managed staff resources to cover breaking news after hours
03.01.2009 - 04.30.2009
Intern Reporter
The Hindu |
- Produced exclusive 2009 election feature covering the inexplicable lack of adequate NRI voting procedures - Produced 45 articles, 27 under byline, over the span of eight weeks for local, state, and national pages covering health and education
The Hindu |
- Produced exclusive 2009 election feature covering the inexplicable lack of adequate NRI voting procedures - Produced 45 articles, 27 under byline, over the span of eight weeks for local, state, and national pages covering health and education
01.02.2009 - 02.28.2009
Intern Reporter
CNN-IBN (network 18) |
- Generated story ideas and supported staff in reporting and script writing - Reported, interviewed sources, gathered information for stories on lesbian hotline, recruitment declines in the IT sector
CNN-IBN (network 18) |
- Generated story ideas and supported staff in reporting and script writing - Reported, interviewed sources, gathered information for stories on lesbian hotline, recruitment declines in the IT sector
05.20.2007 - 07.15.2009
News Producer & Anchor
WRUF AM 850 University of Florida |
-Produced content and anchored morning, midday and evening newscasts and hour-long news magazine show -Edited junior reporters’ radio scripts -Posted content to website using content management system
WRUF AM 850 University of Florida |
-Produced content and anchored morning, midday and evening newscasts and hour-long news magazine show -Edited junior reporters’ radio scripts -Posted content to website using content management system
05.01.2008 - 08.01.2008
Freelance Writer
Gainesville Sun, Gainesville Magazine |
- Reported and wrote feature stories on healthy living, homes, lifestyle trends, and local personalities etc. - Wrote feature stories and generated photo ideas for fall issues
Gainesville Sun, Gainesville Magazine |
- Reported and wrote feature stories on healthy living, homes, lifestyle trends, and local personalities etc. - Wrote feature stories and generated photo ideas for fall issues
Total Years Experience:
12 yearsSkills:
• Writing & Reporting • Data Analysis & Visual Storytelling • Editing • Blogging • Social Media • Photography • Page Design • AP Style • Research • Content Management • SEO TOOLS • MS Office Suite • QuarkXpress • WordPress • Canva • FinalCut Pro • iMovie • Newsedit • Audacity • Snapseed • Facebook Insights • Google Analytics • Clarabridge Analyze • Social Radar • Crimson Hexagon • Salesforce CRMOccupations:
Columnist, Correspondent, Director (Studio)/Director (Assistant), Editor General, Editor-Features, Editor-Lifestyle Editor, Freelance Writer, Reporter-Business, Reporter-Digital, Reporter-Feature Writer, Reporter-General, Reporter-Travel, Writer-
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