Northwestern University
Journalism

Student Volunteer Program Coordinator
Northwestern University |
• Identify growth opportunities from operational data and lead targeted recruitment efforts, increasing number of transfer student volunteers by 233% • Partner with peer coordinators to create 27-page handbook and conceptualize new virtual training module, accelerating volunteer onboarding process by 65% • Present to over 100 prospective students at a time on university-led panel discussions with global reach • Initiate, develop, and launch centralized resource page for peer coordinators, receiving over 400 clicks and 200 impressions in one year

Marketing and Communications Student Associate
Madison Square Garden |
• Propose recommendations for media coverage opportunities after assessing content of over 10 publications, resulting in feature in digital publication with 120,000 unique visitors per month • Fact-check all statistics included in marketing campaigns, promotional videos, and client outreach surrounding MSG’s upcoming $1.8 billion performance venue, the Sphere • Screen over 20 attendees of National Basketball Players Association’s annual career development event • Develop and present employee retention business pitch with a team of 5 peer student associates

Strategy and Insights Resident
Message Lab |
• Developed and presented research-based strategy for top venture capital firm to convert viewers of 57,000-subscriber YouTube channel to podcast subscribers • Interpreted data from global survey of 150 CFOs and produced key insights, shaping narrative of article that reported high 2-minute engagement time and was published by top venture capital fund • Evaluated features of competitors’ blogs for top financial service company and mapped out comparisons, informing new content strategy • Compiled nearly 90 statistics to support future marketing initiatives for new Alphabet X project