Reporter
Resumes ID: 7118
Resumes Views: 6
Location: New York, New York, United States
Zip Code:
Posted: 05.03.2022
Updated:
Job Type:
Job Category: Online | New Media,
Objective
View my portfolio at www.ysabelcacho.com.Storytelling has taken me across many countries: growing up in Manila to graduating with a Bachelor of Arts in Visual Communication from the Savannah College of Art and Design to working as an award-winning copywriter in multiple advertising agencies in New York. Out of my typical “9-5” advertising job, my “5-9” consisted of freelance reporting and contributions to publications such as
CNN,
New York Magazine,
Rappler, and
ilovetheupperwestside.com. Now, I’m in Barcelona working on my master’s degree in international communication to hopefully make the jump to journalism.
I’m passionate about accessibility and accuracy and will always advocate why it's foundational in any project. I do my best work when I'm given the space to truly make an impact, and I believe that my role as a writer is to encourage education, honesty, and action. My hybrid background as a journalist, copywriter, and student has helped me stay curious, manage tight deadlines, and foster team collaboration.
You can find my portfolio and resume on my website at
www.ysabelcacho.com. Call me, beep me if you want to reach me at
ysabelcacho@gmail.com.
Education:
09.18.2012 - 05.30.2015
Savannah College of Art and Design
Visual Communications
09.26.2021 - 07.31.2022
Universitat Pompeu Fabra
International Studies in Media, Power, and Difference
Work Experience:
02.28.2019 - 05.27.2021
Senior Copywriter
The Bloc |
• Successfully launched a rebranded website, campaigns, and social media platforms for numerous brands
• Develops content and design strategy to help elevate brand identity and articulate these ideas to the clients
• Creates brand voice and integrates it into marketing materials such as emails, brochures, apps, etc.
01.01.2018 -
Contributing writer and photgrapher
CNN Philippines |
• Writes, photographs, and pitches articles about culture, travel, and local news
• Published by: CNN, New York Magazine, Buzzfeed, The Philippine Daily Inquirer, Rappler, and ilovetheupperwestside.com
06.25.2015 - 02.15.2019
Copywriter
Neon / FCB Health |
• Collaborated with UX and art director to create apps for women with endometriosis and caregivers treating patients with heart problems
• Led content strategy by testing and documenting user engagement with the apps, websites, and social media
Total Years Experience:
6 years
Skills:
- Writing, copywriting
- AP Stylebook, Google Tools, Microsoft Office, Hootsuite, Sprout Social, Final Cut Pro, Indesign, Slack, MailChimp, Squarespace,
- Social media
- Fact-checking, copyediting
- Native in English
- Intermediate proficiency in Spanish
- Photography, Reading, Scuba Diving
Occupations:
Copy Writer, Freelance Writer, Intern, Reporter-Feature Writer, Reporter-General, Reporter-News, Reporter-Travel, Writer