Explored various design approaches, created designs that seamlessly integrate with the organization's existing format and visual elements, worked across different mediums (i.e., social media posts, print materials, and other promotional collateral), and designed to optimize the layout of the organization's digital and social media accounts to enhance visual appeal

Pushed the limits of digital storytelling by overseeing site projects and using web tools to produce 5-6 independent stories or stories with other sections over the course of 10 weeks

Brainstormed creative ways to incorporate past print magazines into the online platform

Pitched story ideas for social media carousels and other branded content that align with company goals and interests

Conducted thorough research to identify potential marketing opportunities and partnership prospects

Used Adobe Photoshop and InDesign to produce and edit visual assets, including Earnings Reports and social media posts

Supported the management of content across all social platforms, ensuring consistency in messaging, tone, and strategy

Developed a content strategy for TNT Drama’s TikTok, growing followers by 41% and likes by 65% in five weeks

Contributed to a total network reach of 1.19 billion impressions—a 61.2% increase compared to the previous 11-month period

Created, executed, and maintained content calendars across multiple networks, shows (e.g., Foul Play with Anthony Davis, Impractical Jokers, Friday Night Vibes, Dinner and a Movie), and platforms (Instagram, Facebook, X, TikTok, Threads, YouTube)

Worked with internal creative teams and external agencies to develop shortform and longform social content

Tuned into weekly live shows for All Elite Wrestling (AEW) and clipped GIFs to be shared to GIPHY Capture

Provided research and reporting for show platforms as well as competitive and industry-wide research

Oversaw asset clearance and watermarking standards for Investigation Discovery (ID) and entertainment networks, maintaining legal compliance while optimizing video content for social distribution