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Long Island City, New York United States
Phone: 971-226-1022
Email: shefali.kulkarni24@gmail.com
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Editor
Objective
I am a digital journalist with two decades of experience in reporting, writing, social media, audience engagement, data analysis as well as newsroom strategy.
Education:
Political Science
Bachelor’s Degree
Digital Journalism
Master’s Degree
Work Experience:
The New York Times |
The Washington Post |
- Embedded in the Metro, Business and Tech sections of the newsroom, providing routine traffic reports with editorial insights based on Google Analytics.
- Collaborated with desk editors on SEO, audience strategies for feature and enterprise stories, live news formats and breaking news alerts strategies.
- Trained new editors and reporters on the internal CMS and assisted with “second” edits on stories.
BBC News |
- Developed the social media strategy for the 2016 U.S. elections incorporating various social media platforms. 2017 Webby Award U.S. Election Twitter (BBC News).
- Managed and maintained all social media platforms for the North America bureau and larger BBC News channels. Covered live events (elections, award shows, natural disasters) using social media platforms.
- Used data from social posts and live streams to create best practices in engagement reporting and shape larger BBC News coverage.
Total Years Experience:
19 yearsSkills:
Language: Marathi (conversational), Spanish (reading, writing and advanced speaking)
Digital Skills: Adobe Suite, Google Analytics, Parse.ly Data Analytics, Airtable, Final Cut Pro, ProTools, Dataminr, social media production on Instagram, Facebook, X, BlueSky, Snapchat, YouTube, Pinterest, TikTok, LinkedIn and Reddit (AMAs), Content Management Systems (CMS), digital photography and videography (Cannon DSLR).
Certifications, Affiliations and Awards: NYT Asian Network Employee Resource Group (Communications Secretary 2024-2026), South Asian Journalists Association National Board 2012-2017 (Secretary and Vice President), Asian American Journalists Association member (panelist for the 2014 and 2023 National Convention), Online News Association member (CNN Diversity in Digital Media Fellow - 2015), Poynter Leadership Academy for Diversity in Digital Media - 2019, Blue Cross Blue Shield Health Coverage Fellowship - 2012, Robert Harron Award for Outstanding Writing, Reporting and Kindness (Columbia University's Graduate School of Journalism 2010).
Occupations:
Audio Editor, Blogger, Bureau Chief/Deputy Bureau Chief, Columnist, Communications Director/Head of Communications, Digital Content Producer/Editor, Editor General, Editor -Assignment, Assistant Editor/Sub Editor, Editor-Features, Editor-Lifestyle Editor, Editor-Projects Editor, Editorial Writer, Media Director, Multimedia Specialist/Multimedia Digital Journalist, On-Air Talent/Anchor/Talk Show Host, Operations Manager/Director/General Manager, Professor/Instructor/Teacher, Social Media Content Editor, Social Media Manager, Traffic, Video Journalist/Videographer, Web Producer, Webmaster/Online Editor, Writer-
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