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Long Island City, New York United States
Phone: 971-226-1022
Email: shefali.kulkarni24@gmail.com
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Editor
Objective
I am a digital journalist with two decades of experience in reporting, writing, social media, audience engagement, audience data analysis as well as newsroom strategy. My main objective in journalism is to ensure that newsrooms are covering the diversity of the audiences they aim to serve. To do this I believe that stories should be produced in more than one way. Every story can be told in at least six different ways depending on what kind of audience you want to target. As a journalist of color, I will always work to find and tell stories that highlight unheard voices. I aim to produce and support journalism founded on diversity, equity and inclusion.
My journalism career is also fueled by a strong desire to learn all aspects of the industry – from covering a variety of beats to learning the ins and outs of audience, social media, and best practices for breaking news and newsroom strategy. Additionally, producing social video, audio and graphics when a newsroom is short-staffed. I always aim to be a resourceful journalist who can pivot as needed.
Education:
Political Science
Bachelor’s Degree
Digital Journalism
Master’s Degree
Work Experience:
The New York Times |
The Washington Post |
- Embedded in the Metro, Business and Tech sections of the newsroom, providing routine traffic reports with editorial insights based on Google Analytics.
- Collaborated with desk editors on SEO, audience strategies for feature and enterprise stories, live news formats and breaking news alerts strategies.
- Trained new editors and reporters on the internal CMS and assisted with “second” edits on stories.
BBC News |
- Developed the social media strategy for the 2016 U.S. elections incorporating various social media platforms. 2017 Webby Award U.S. Election Twitter (BBC News).
- Managed and maintained all social media platforms for the North America bureau and larger BBC News channels. Covered live events (elections, award shows, natural disasters) using social media platforms.
- Used data from social posts and live streams to create best practices in engagement reporting and shape larger BBC News coverage.
Georgetown University's School of Continuing Studies |
- Co-taught a semester 100-level “Digital Essentials in Journalism” course at the School of Continuing Studies.
- The syllabus included lessons on creating an online portfolio, SEO basics, using social media to report and promote stories, verifying information online, how to plan and pitch a digital story and what should be in your own kit to cover a story digitally in the field.
- Created a lesson plan on diversity in journalism as well as resources that can help journalists focus on coverage that advances diversity, equity and inclusion.
Newsweek Magazine |
- Established social media and engagement strategies for the magazine’s weekly cover story.
- Conducted social media training sessions for reporters and editors in the newsroom and showed ways to integrate social media into the reporting process.
- Implemented social media strategies for big news events like SCOTUS ruling on gay marriage and the Paris attacks.
PRX/WGBH "The World" |
- Created digital content (social videos, graphics, blog posts, online polls) as part of a Ford Foundation grant to expand the coverage of the Global Nation vertical focusing on immigrant and refugee communities.
- Created engaging social media campaigns around immigrant-centered storylines using Facebook groups, Instagram and Twitter hashtags.
- Implemented a workflow so that radio pieces and corresponding blog posts would air and publish at the same time.
Total Years Experience:
19 yearsSkills:
Language: Marathi (conversational), Spanish (reading, writing and advanced speaking)
Digital Skills: Adobe Suite, Google Analytics, Parse.ly Data Analytics, Airtable, Final Cut Pro, ProTools, Dataminr, social media production on Instagram, Facebook, X, BlueSky, Snapchat, YouTube, Pinterest, TikTok, LinkedIn and Reddit (AMAs), Content Management Systems (CMS), digital photography and videography (Cannon DSLR).
Certifications, Affiliations and Awards: NYT Asian Network Employee Resource Group (Communications Secretary 2024-2026), South Asian Journalists Association National Board 2012-2017 (Secretary and Vice President), Asian American Journalists Association member (panelist for the 2014 and 2023 National Convention), Online News Association member (CNN Diversity in Digital Media Fellow - 2015), Poynter Leadership Academy for Diversity in Digital Media - 2019, Blue Cross Blue Shield Health Coverage Fellowship - 2012, Robert Harron Award for Outstanding Writing, Reporting and Kindness (Columbia University's Graduate School of Journalism 2010). Certification in Foundations of Project Management (Google, June 2026)
Occupations:
Audio Editor, Blogger, Bureau Chief/Deputy Bureau Chief, Columnist, Communications Director/Head of Communications, Digital Content Producer/Editor, Editor General, Editor -Assignment, Assistant Editor/Sub Editor, Editor-Features, Editor-Lifestyle Editor, Editor-Projects Editor, Editorial Writer, Media Director, Multimedia Specialist/Multimedia Digital Journalist, On-Air Talent/Anchor/Talk Show Host, Operations Manager/Director/General Manager, Professor/Instructor/Teacher, Social Media Content Editor, Social Media Manager, Traffic, Video Journalist/Videographer, Web Producer, Webmaster/Online Editor, Writer-
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