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Eshalaxmi Barlingay
1099 New York Ave
Washington DC, District of Columbia United States
Phone: 6319922482
Email: esha.barlingay@gmail.com
Send Private Message
1099 New York Ave
Washington DC, District of Columbia United States
Phone: 6319922482
Email: esha.barlingay@gmail.com
Send Private Message
Audience Engagement / Social Media Strategy / Digital Producer
Resumes ID: 11753
Resumes Views: 8
Location: Washington DC
Zip Code:
Posted: 05.06.2026
Updated:
Job Type:
Job Category: Online | New Media,
LinkedIn Resume: https://www.linkedin.com/in/eshalaxmi-barlingay/
Education:
-
-
Newhouse School, Syracuse University
Broadcast and Digital Journalism
Broadcast and Digital Journalism
Work Experience:
-
|
04.03.2023 -
Senior Digital Planning Producer
CGTN America |
Team Leadership & KPI Infrastructure: Scaled planning team from 1 to 6 producers; defined and implemented newsroom-wide KPIs; integrated daily audience insights and performance metrics into editorial workflow; present actionable insights to newsroom leadership for demonstrated organizational transformation; drove editorial strategy for daily national, international, and breaking news coverage across all social platforms. • Audience Growth & Platform Performance: Drove overall impressions +290% and engagements +173% YoY; grew TikTok +3839%, Instagram +372%, and YouTube +91% through data-driven content strategy and platform-native experimentation. • Product & Distribution Innovation: Designed CGTN AM webpage; led OTT/FAST channel expansion strategy adopted by Beijing headquarters; spearheaded The China Report newsletter; conducted competitive benchmarking. • Field & Breaking News Leadership: Led breaking news coordination as Managing Producer; reviewed scripts for accuracy and tone, field produced coverage of the DNC (Chicago), G20 Summit (Brazil), and DCA crash response; facilitated reporter, influencer collaborations and stakeholder relationships, exceeding management targets. • AI Readiness & Cross-Functional Strategy: Pioneered AI-readiness and distribution strategy across digital teams; drove show team digital growth (Heat talk show +67%, General News +1600%, Reporters’ Content +130%); built social media Best Practices system adopted newsroom-wide.
CGTN America |
Team Leadership & KPI Infrastructure: Scaled planning team from 1 to 6 producers; defined and implemented newsroom-wide KPIs; integrated daily audience insights and performance metrics into editorial workflow; present actionable insights to newsroom leadership for demonstrated organizational transformation; drove editorial strategy for daily national, international, and breaking news coverage across all social platforms. • Audience Growth & Platform Performance: Drove overall impressions +290% and engagements +173% YoY; grew TikTok +3839%, Instagram +372%, and YouTube +91% through data-driven content strategy and platform-native experimentation. • Product & Distribution Innovation: Designed CGTN AM webpage; led OTT/FAST channel expansion strategy adopted by Beijing headquarters; spearheaded The China Report newsletter; conducted competitive benchmarking. • Field & Breaking News Leadership: Led breaking news coordination as Managing Producer; reviewed scripts for accuracy and tone, field produced coverage of the DNC (Chicago), G20 Summit (Brazil), and DCA crash response; facilitated reporter, influencer collaborations and stakeholder relationships, exceeding management targets. • AI Readiness & Cross-Functional Strategy: Pioneered AI-readiness and distribution strategy across digital teams; drove show team digital growth (Heat talk show +67%, General News +1600%, Reporters’ Content +130%); built social media Best Practices system adopted newsroom-wide.
Total Years Experience:
8 yearsSkills:
AI & Technology
- Artificial Intelligence (AI)
- Generative AI Discovery
- Generative AI Platforms
- GEO AI (Generative Engine Optimization)
- AEO (Answer Engine Optimization)
- AI Integration
Strategy & Planning
- Platform Strategy
- Distribution Strategies
- Content Strategy & Planning
- Social Media Strategy
- Digital Marketing Strategy
- Media Strategy
- Creative Strategy
- Big-Picture Thinking
- Strategic Planning
- A/B Testing
- KPI Tracking
- ROI Analysis
Audience & Community
- Audience Development
- Audience Growth
- Community Management
- Community Engagement
- Trendspotting & Real-Time Engagement
- Social Listening
- Brand Awareness
Content & Storytelling
- Copywriting & Visual Storytelling
- Digital Content
- Multimedia
- Writing
- Script Writing
- Copy Editing
- Long-Form & Short-Form Vertical Video Production
- Vertical Video Editing
- Broadcasting
- Radio/Audio Reporting
- Breaking News
- Geopolitics & Current Affairs
Leadership & Editorial
- Editorial Leadership
- Editorial Judgment
- Team Leadership
- Stakeholder Management
- Cross-Functional Collaboration
- Creator & Influencer Management
- Mentoring
- Communication
- Deadline-Driven
Analytics & Performance
- Analytics & Performance Tracking
- Performance Metrics
- Data Analysis
- Search Engine Optimization (SEO)
- Analytical Skills
Technical Tools
- Adobe Premiere Pro
- Photoshop
- Hootsuite
- Sprout Social
- Google Trends
- Google Analytics
- SEMrush
- HubSpot
- Mailchimp
- Quintly
- WordPress & Internal CMS
- DSLR & Gimbal Videography
Platforms
- TikTok
- YouTube
- X (Twitter)
- OTT & FAST Channels
- Newsletters
- Paid Social
- Content Calendar Management
- Platform Algorithm Expertise
Other
- Media Relations
- Email Marketing
- Press Releases
- Campaigns
- Problem Solving
- Platform Expertise & Adaptability
Occupations:
Digital Content Producer/Editor, Editor-News, Media Planner, Multimedia Specialist/Multimedia Digital Journalist, Reporter-Digital, Reporter-News, Social Media Content Editor, Social Media Manager, Video Journalist/Videographer, Web Producer-
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