Boston University

Staff Editor, Audience and Fact-Checking
The New York Times |
Launched and spearheaded Opinion’s Reddit account and strategy, hosting and producing live AMAs with columnists and contributors; my work was featured in Adweek Curated homepage, workshopped headlines, ran A/B headline tests, optimized stories for search and managed social media, including WhatsApp, Bluesky, Threads, Instagram, Facebook, X. Collaborated with newsroom, comments and notifications teams to promote stories Contributed to daily, monthly and yearly analytics reports Produced Opinion Today newsletter on Fridays Fact-checked and edited guest essays, reframed arguments, contacted sources, upheld the highest standards of accuracy and fairness, collaborated with senior editors Proofread and assisted in producing Opinion’s print pages for the international edition

Community
The New York Times |
Develop relationships with readers through comments section on nytimes.com, assess user behavior using metrics, suggest best practices for engaging audiences in on-site comments

Associate Editor
The Atlantic |
Initiated and led development of WhatsApp, the company’s largest off-platform channel, gaining 4+ million followers in 4 months Revamped LinkedIn strategy, increasing impressions by 40% month-over-month Overhauled Reddit strategy, coordinating AMA events with writers and editors and building relationships with moderators Edited homepage and app; ran A/B headline tests; wrote push alerts; produced short-form TikToks

Digital Editor
Bloomberg |
News: Oversaw digital, audience and social strategy for the Technology and Equality verticals Spearheaded Technology's LinkedIn strategy, elevating it to 3rd top social driver for web traffic Launched and produced LinkedIn AI weekly newsletter, gaining over 480k followers in 6 weeks Organized Reddit AMAs for the Technology vertical; led audience initiatives on Telegram in the US Increased video views on Equality's Instagram by over 3,000% in three months through visualizing data journalism Grew Equality's Instagram following by 37% in six months Opinion: Managed Opinion's homepage on terminal and web for Asia, US and Europe Pitched and wrote mobile push notifications for terminal and web users Spearheaded live audio events strategy on Twitter Spaces, producing 240+ conversations and reaching more than 1 million listeners. Spoke on panel hosted by Twitter at AAJA22 conference Oversaw social media presence for Bloomberg Opinion Asia Utilized Google Trends to shape SEO strategy and predict audience questions Animated data visualizations and charts for Instagram Reels and TikTok Wrote and edited headlines for web, terminal and SEO

Audience Engagement Co-op
The Boston Globe |
Spearheaded social media strategy on Twitter. Taught newsroom how to create threads and moments Wrote first-person article that was ranked #3 most popular on website Managed Boston Globe Magazine, Boston.com and The Boston Globe social media accounts Led Instagram story series on how Covid-19 upended life on campus for low-income, first-generation and international students Increased Instagram following by 17% in six months, launched weekly food Q&A show on Boston.com's Instagram Executed social media and newsletter strategy for an investigative report inside the Covid outbreak in Massachusetts