Register
Employer sign In
Job Seeker sign InYour resume is now live and active. Below is what employers will see.
Please review your resume posting.
If you find an error, click on the "Edit Resume"
button above and make any necessary changes.
1412 Hillcrest Dr
Austin, Texas United States
Phone: 5417607675
Email: aliciaszeto888@gmail.com
Send Private Message
Sports Analyst, Basketball Analyst, NBA/WNBA Communications, Sports Host, Sports Writer
Objective
My work is driven by a passion for discovering and sharing the unique stories of individuals. I have a deep curiosity about people and their experiences and am excited to meet the amazing members of the AAJA community at the convention. It brings me immense joy to uncover what truly inspires people and see the sparkle in their eyes as they talk about their passions. Through these connections and storytelling, my goal is to empower and support people, encouraging them to be their authentic selves and comfortable in their own skin.
As an Ambassador for the San Antonio Spurs and a member of the Yale Women's Leadership program, I bring over 7 years of in-depth knowledge of the sports industry, multimedia production, creative storytelling, journalistic writing and business strategy. I am dedicated to driving audience connection and advancing sports journalism.
Through a profound love for sports and storytelling, I am committed to supporting the holistic development of individuals by creating impactful spaces where people feel seen and heard.
Education:
Executive Education: Women's Leadership Program: Leading Teams
Business Adminstration
Marketing MBA
Work Experience:
|
San Antonio Spurs |
Marketing & Community Engagement for the San Antonio Spurs -Representative of the Spurs, responsible for organizing and hosting community engagement events at college campuses, local, and regional events, and festivals around Texas, resulting in a 25% rise in monthly attendance, directly contributing to higher brand visibility and regional market growth. -Partnering with NBA and WNBA marketing departments to coordinate initiatives in the Central Texas region, resulting in a net $380,000 revenue increase, enhanced sports engagement, and strengthened fan loyalty in the last 3 months. -Thrive in a fast-paced, ever-changing environment, adapting to new technologies and trends to ensure seamless event coordination and storytelling. -Organize event operations logistics, handle promotional materials, and coordinate event setup and breakdown, ensuring seamless operations. -Responsible or creating an environment where people are seen and heard and achieving a 20% improvement in overall satisfaction scores within 3 months. -Exceptional communication, interviewing, and networking skills to build connections with businesses and clients for Spurs events, increasing brand awareness by 30% through calculated advertising efforts and regional business partnerships -Leading activation efforts across Texas, including work with CRM, formulating advertising strategies, community outreach, proactive service, membership services, and fan hospitality.
Total Years Experience:
1 yearsSkills:
Creative Storytelling
Perceptive Interpersonal Communication
NBA Event Coordination
Public Speaking & Interviewing
Multimedia Production
Sports Brand Marketing
Basketball Program Operations
Community Relationship Building
Deep knowledge of Sports
Industry & Athletic Development
Adaptability & Flexibility
Business Strategy & Content Growth
Market Research & Analysis
Organizational Leadership
Basketball Coach & Mentor
Athletic Program Development