NJ Advance Media, the parent company for NJ.com and The Star-Ledger, is looking for a Manager, Content Innovation and Digital Growth to join a team whose mission is to generate revenue and grow audience through our journalism. The candidate will report to and work closely with the Director of Content Innovation in the editorial department of our newsroom.
This role requires someone knowledgeable and passionate about SEO, affiliate marketing, subscriptions, events and digital media. We are looking for a hands-on leader who can write, edit and supervise while being able to adapt and evolve to the fast-changing nature of the industry.
The ideal candidate understands the business aspects of content, wants to innovate into new verticals, and can manage to our revenue-generating growth initiatives. We want someone who can regularly brainstorm and explore new ideas that put us at the forefront of innovation and audience growth to stay ahead of competitors.
Candidates should have experience writing and editing stories centered around service journalism, and must be comfortable with the concept of driving significant and sustainable revenue through digital content.
Manage and supervise a team of 6-8 writers
Track key metrics to make data-driven decisions and ensure content is performing as expected
Identify untapped areas we can grow audience, especially through SEO
Work closely with other leaders throughout our organization and enterprise to increase digital subscriptions
Collaborate with other managers, including at daily budget meetings
Contribute to the planning, writing and editing of major affiliate marketing revenue initiatives, such as Black Friday and Prime Day
Work with reporters on growth and career path
To be considered, please submit as part of your application a cover letter that details why you are a fit for this position.
Bachelor’s degree or higher is preferred
Minimum of three years in management or someone with a proven track record of collaboration and team leadership experience in a digital media environment
Ability to write and edit content varying from breaking news to search-optimized explainers
Experience creating metrics reports and analyzing their implications with actionable insight
Proven track record of successfully developing and overseeing projects through launch
Strong organizational, time management and communication skills
Ability to work independently and multi-task as needed while still meeting deadlines
Mastery of the digital media landscape, including sourcing content through social media
Ability to oversee content that differentiates the organization from competitors
Proven track record of implementing strategies in response to the evolving nature of the industry by experimenting with new models, platforms and ideas to stimulate audience engagement and revenue generation/growth