Job Category: Online | New Media,Magazines,Publishing
Employment Type: Full time
Salary: 56000 per year
ABOUT THE ROLE At Inc., we see social media as an expression of our first-rate journalism, storytelling, and design, as critical to our success as what the articles we publish online, or in print, or on any other medium. In this role, the Social Media Producer will execute on comprehensive editorial, growth and brand strategy across all platforms. On Facebook, LinkedIn, and Twitter, the goal will be to engage and expand Inc.’s community of followers. The Social Media Producer will look for opportunities to drive new audiences to our site on these major platforms. The Social Media Producer will also help implement strategy on visual- and video-first social platforms, including Instagram, TikTok, Snapchat, and Pinterest, sharing responsibility for execution in partnership with our creative and video teams.
The ideal candidate is a strategic, goals-oriented, multi-tasking creative thinker who has some digital and multimedia experience. A passion for technology and/or business journalism is strongly encouraged. This position is represented by the Fast Company and Inc. union the Writers Guild of America-East.
Salary minimum: $56,000
WHAT YOU’LL BE DOING
Bringing editorial judgment and fresh thinking about storytelling to all aspects of our work on social media
Helping execute social media strategy to drive traffic, increase engagement, and convert new readers to premium subscribers
Implementing best practices, processes and quantifiable goals for the department
Optimizing content across social platforms, including which platform is best for various content subjects
Effectively balancing Inc.’s brand voice with day-to-day traffic goals
Collaborating with multiple teams across the company, including creative department on visual goals and priorities, and events and direct-to-consumer teams on brand extensions
Working with writers and editors on best practices for amplifying content on personal accounts
Leading relationships with social sites and other digital partners
Work on other digital growth and audience development initiatives, as needed
Note: Occasional travel, early morning, late night, or weekend work may be required, related to news or events
WHAT WE’RE LOOKING FOR
1-3 years of social media experience in a daily-focused media environment; candidates with strong internship experience also considered
Proficiency with social listening tools, web analytics, and data reporting to inform strategic practices
Strong sense of voice, sound editorial judgment, a visual eye, and a highly-organized and communicative management style
Constant pulse on of-the-moment social trends
Collaborative, creative, and outgoing attitude
A passion for and working knowledge of Inc.’s journalism, as well as a strong understanding of our traditional and rising competitors
ABOUT US As the publisher of Inc. and Fast Company, Mansueto Ventures is home to two of the most iconic and vibrant brands in the world of business publications. Every day, the content, awards, and events we produce help entrepreneurs and innovators succeed. All provide useful insights, spark essential conversations and provide much needed inspiration.
Inc. is the voice of the American entrepreneur. We inspire, inform, honor and stand up for the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.
Just as Inc. and Fast Company pride themselves on advocating progressive and innovative business practices, all of us at MV are determined to walk the talk. This starts with the people we hire, and ensuring that our processes give us the greatest opportunity to bring aboard individuals who reflect the breadth of backgrounds, experiences and ideas present in society broadly. We strive to be a transparent, dynamic, and responsible organization that gives all of its employees a meaningful role in helping to shape what we do and how we do it.
At MV, we prioritize diversity. We celebrate difference and try to embed it into every aspect of our workplace. MV is committed to providing equal opportunity employment to all individuals regardless of race, color, age, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law.