Director Marketing, Education

Job Description

Your role in helping us shape the future:

U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to excel at building a collaborative culture that fosters success and drives growth. You excel at both driving marketing strategy and executing at the tactical level. You will expect excellence and professionalism from your team in performance of their functions with the highest levels of integrity.

Are you up to the challenge?

Establish a marketing structure within U.S. News Education to lead demand generation. The marketing strategies would include:

Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs.

Identify opportunities for thought leadership through:

• Newsletters
• Webinars
• Social media
• Blogs
• Develop display advertising for U.S. News education solutions.
• Sponsorship opportunities for U.S. News education solutions.
• Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing.
• Work closely with our PR, Social, and Product teams to maximize awareness of our marquee rankings launches.

Collaborate closely with Sales leadership to establish:

• Lead routing framework that includes establishing the definition of a Marketing Qualified Lead (MQL).
• Create a lead scoring matrix.
• Automate the MQL alert and routing process in Zoho.
• Create marketing documentation.
• Train all members of the B2B Sales teams on processes.

Build an ROI framework for measuring impact of our marketing strategy:

• Develop a marketing attribution model in Zoho to track Marketing’s impact by channel on pipeline and closed won business.
• Ensure Marketing provides ROI metrics on all campaigns and ties new business bookings back to marketing sourced opportunities.
• Establish quarterly goals and KPIs to measure marketing performance throughout the funnel.
• Report out on KPIs on a weekly basis to U.S. News education leadership to inform marketing resources.

Lead a cross-org marketing team and help establish best practices across U.S. News Education and subsidiaries/affiliates (CollegeAdvisor, TeenLife, etc.):

• Manage a team of 3 full-time direct reports who are marketing managers/coordinators of different business units.
• Help assign work and oversee a set of ~5 marketing independent contractors across social media, graphic design, and copy marketing.
• Work closely with GM and VPs of Sales to identify and execute on collaborative marketing campaigns that strengthen business synergies between U.S. News Education and its subsidiaries.

Job Requirements

You should definitely have:

• Minimum of ten years of similar or related experience in marketing roles inclusive of a minimum of five (5) years of progressive leadership roles in a B2B company.

• Established relationships with key university executives.

• Bachelor's degree required in a related field.

• Excellent communication and presentation skills and the ability to effectively convey ideas to stakeholders.

• Results-oriented mindset with self-motivation.

• Strong interpersonal, communication and analytical skills.

It would be nice if you had:

• MBA degree

• Experience working with Zoho

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

• Entrepreneurial, mission-driven culture with core values of quality and integrity

• Focus on fostering personal and professional growth

• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training

• Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

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